Going by the numbers shared by The Vegan Society, around 1-2 percent of the world population is vegan. Similarly, around 22% of the global population is vegetarian.
Are you wondering what makes us discuss this today?
Well, the rise in the number of vegetarians and vegans call for a pressing need to introduce a diverse range of plant-based foods that do not but fail to tickle everyone’s taste buds.
This is one of the reasons behind the mock meat industry getting a much-needed boost. In fact, even non-vegetarians today are turning to plant-based meat alternatives, in a bid to invest in their health and the safety of the environment.
In today's blog, let us discuss the on-going trends in the mock meat industry.
Between 2023 and 2033, the global mock meat industry is expected to grow at a CAGR of 28.8%. Speaking of the valuation, the 2033 numbers look bright at US $230 billion.
Rise in the number of Market Players:
At present, the global mock meat industry records a valuation of US $ 13.9 billion. This growth needs to be attributed to the many players - established food companies and start-ups venturing into this industry.
When we started our journey with Wakao, we were skeptical about people's reception concerning the jackfruit-based mock meat. However, 2.5 years down the line, we continue to witness immense love and liking for our products, not just in India but in most foreign countries as well.
Culinary Playfield:
Be it professional chefs or home cooks, every food lover likes to experiment with a diverse set of ingredients. At the end of the day, this diversity sets culinary miracles into action.
Speak about a diverse ingredient, and every cook is happy to welcome the miracle fruit, jackfruit into their kitchens. This is because much like traditional meat, jackfruit can be cooked, chunked, or shredded to suit the dish you are preparing.
To spice things up further, we are here to offer you "ready to cook" jackfruit-based mock meat food options, right from sausages, burger patties, and raw jack to BBQ jack. Come experience the real culinary magic only with jackfruits.
Technological Innovation:
Technology has become one with products, processes, and people from every industry. The mock meat industry is no exception to this development.
Technology has aligned itself with this industry for the following reasons:
- Textural and Mouth feel Improvements
- Enhancement in flavors
- Customization
- Clean Label Ingredients
- Protein beyond traditional infusions
- Collaboration + Culinary Expertise
- Sustainable Agricultural & Supply Chain Practices
Future of the mock meat industry:
The rate at which people around the planet are opening up to the idea of choosing mock meats over their traditional counterparts only marks a bright and progressive future for the mock meat industry.
A lot of this comes from people choosing a healthier lifestyle and eliminating negative environmental impacts. No doubt, we at Wakao take pride in being a sustainable food brand that is invested in ensuring good health for both our customers and the planet.
Our jack is equally excited to see how the future unfolds.
